Developing new products is a costly exercise and the path is often unclear. That’s why you need to be sure you’re building the right product for the right market, before you start designing. At PI, we have developed a five-stage program to help you achieve product-market fit and give your product the best chance of commercial success.
If we get the following four essentials right, we achieve software development excellence every time. And we do so at the least possible expense.
When it comes to choosing a manufacturer for your new product, there are a host of companies lining up to take your money. But with so many choices, how can you get this critical decision right?
When designers work with manufacturing experts from the start, their clients are the winners. Why? Costs fall, profits grow and products have a better chance of success.
When it comes to innovation, I believe that ‘uniqueness’ is misunderstood and often overrated. Let me explain why.
Speaking at an American Chamber of Commerce event, our Co-CEO and Co-founder Stuart Elliott offered insight into three fundamentals that organizations need to get right if they are serious about innovation.
Thinking of launching a tech start-up? Here are five reasons why you should come and work for PI first.
There’s rarely just one thing responsible for innovation. It is a combination of ingredients that deliver innovative thinking and behaviour. See if your company has these four ingredients in its mix.
As CEO of a company that is challenged every day to deliver innovative solutions, I see two main areas where every CEO can help increase their company’s level of innovation.
In my experience, there are common themes that link the failure of new products, and I am often asked by anxious entrepreneurs for my top tips on preventing their products from becoming landfill and, by corollary, how they can make their products successful.
The product development journey can be exciting but harrowing for even the most experienced company let alone the first time innovator. Here are a six principles that successful companies follow.
What makes a product great? Iconic? Whatever the quality, the decision is made, neither by the team that created it nor the marketer who sold it, but by the people who use it. So that is where we start when we design a new product – with people. And that design must be more than skin deep.
Good voice-of-customer (VoC) research requires you to be part detective and part psychologist. You are trying to solve a puzzle through questions and observations that will help you determine your product direction, your regulatory strategy and your commercialization path. And it’s not a simple puzzle to solve.
On paper, all software requirements look achievable. But for anyone who has been involved in developing new products, software is often the villain causing overruns and budget blow outs. Here are five strategies that I use to ensure the software team are seen as super heroes on your product development team.