Planet Innovation is a healthtech innovation and manufacturing company.

We exist to create breakthrough products and commercially successful businesses that transform healthcare and have a positive impact on the world.

Our 400 experts offer clients the full spectrum of product design, engineering and manufacturing services needed to develop and commercialize products for the diagnostics, life sciences and healthcare industries. We also make strategic investments with selected global healthtech companies to help drive commercial success and build long-term partnerships.

How it began

Our origins taught us the value of market insight.

Planet Innovation was formed in 2009 by four globally experienced biomedical executives who knew there was a better way to develop products and grow businesses. Our approach involves a ‘market-pull’ orientation rather than ‘technology-push’. By gathering deep market insight before building the technology solutions, we ensure there is both a customer and a market willingness to embrace the products and businesses we develop.

Early Planet Innovation

Our approach

We are commercial thinkers.

Our strong commercial mindset is a key aspect of Planet Innovation’s approach to building products and building businesses, and it all starts with hiring entrepreneurial thinkers who possess both technical expertise and commercial acumen.

Our broad team includes experts in how to research, design, engineer, manufacture, fund and market new products globally. Combining an experienced front-end strategy capability with a powerful execution team is a unique quality of Planet Innovation.

Our people

We encourage a spirit of entrepreneurship.

We believe that to attract and retain the best people in the world, we need to provide an environment that is fun, challenging and allows people’s talents to shine. We encourage all our staff to look deeply into growing markets and challenge the status quo. We support them as they find unmet market needs and suggest new product and commercial ideas. This is the true spirit of entrepreneurship and the heart and soul of Planet Innovation.

Our Principles

We believe that for a product to be considered a success it must be a commercial success.

Planet Innovation is built on a set of principles that align our goals and behavior with that of our clients. It is these principles that differentiate us from our competitors and it is these principles that enable us to turn technologies in to products that deliver commercial success to you.

Consider the whole journey. Start with the end in mind.

To innovate strategically you need to understand the end-game.  Therefore, right from the start have an idea of your commercialization strategy. This drives your IP strategy, your development strategy and your investment strategy. We also apply a strategic product roadmap approach to every new product development to plan for its evolution over time and to minimize effort to incorporate new features on subsequent product iterations.

Assume nothing, let the market drive your innovation.

Don’t assume anything, even if you have been in the market for a very long time. Instead, carry out good voice-of-customer research.  Many organisations think they know what customers want but they have not actually asked them. This principle allows you to identify the Minimum Viable Product (MVP) you need to enter the market.

Resist the temptation to design while you innovate.

The most innovative companies don’t confuse core research with actually designing a product. Early stage research and proof of concept doesn’t have to look like a product. All it has to do is prove that the core technology will work.

Align your goals. Focus on products, not projects.

To get a partner to behave as a partner you need to share incentives. You want a partner who is willing to have skin in the game and share your risk and reward. Even if you choose to run a fairly conventional fee-for-service engagement, knowing that your partner is willing to stand behind the product they are developing for you says a lot about their commitment to your success.

Many product development companies have a ‘project’ mentality. They are focussed on responding to a specification, utilizing as many of their staff as they can, selling extensions to you and finding ways to sign-off test specs and close off project milestones even if it means pushing risk further back in to the project. What you want is a partner who is focussed on the same things you are – mitigating risks early, getting a winning product to market as soon as possible and always thinking about the commercial outcome.

Reduce risk by turning big projects in to small projects.

The best way to avoid heading down the wrong path is to turn your big project into a series of small projects. Each project stage has a clear set of objectives, activities and deliverables. The initial stage is all about proving the technical and commercial feasibility. To test the technical feasibility use simple techniques like test beds and test rigs to prove that the core technology not only works but is robust in different operating environment conditions. The first stage of your project should also be used to explore alternative technical concepts. Testing the commercial feasibility may well involve voice-of-customer and market research to ensure that you have correctly targeted the product at a genuine market need.

Re-use rather than re-invent

We understand the commercial impact gained by delivering more reliable products to market faster and more efficiently. Therefore we always look to first identify existing components or subsystems that can be integrated into your system design rather than engineering everything from scratch.  This allows us to significantly reduce your development costs and deliver more reliable products to market faster.

Our services

PI offers the full spectrum of product development capabilities needed to create and commercialize sophisticated products.

Product Development


PI provides end-to-end design and engineering capabilities to help you develop and commercialize regulated biomedical products and hi-tech connected devices.

Contract Manufacturing


As a full-service contract development and manufacturing organization, we provide seamless transfer to manufacture and early-stage batch manufacturing, right through to at-scale production.

Commercial Services


PI provides start-ups and established companies with business guidance and expertise from idea through to product launch, to help ensure commercial success.

Digital Services


PI combines a collaborative engagement model with a strong commercial focus to deliver customized digital health, IoT and on-premises solutions for regulated medical environments.

Related Content

We’re looking for exceptional people with an entrepreneurial spirit to join Planet Innovation.

Our leadership style is open, accessible and authentic.

We’re proud of the recognition we’ve achieved. But getting good commercial outcomes for our partners and clients is what really drives us.