Clinician advisors: The who, why, how and when of a successful partnership

When it comes to commercializing medical devices and products, having a regulatory strategy in place is more than just a tick-box exercise focused on compliance.

Planet Innovation will partner with consultant gastroenterologist and hepatologist Associate Professor Suong Le, from Monash Health, as part of the Australian Department of Health’s Researcher Exchange and Development within Industry (REDI) initiative.

Inventing a great product is pointless if nobody buys it. In my years in the medtech industry, I’ve discovered there are three fundamental laws of commercialization that you need to consider early in the product development process if you are to be successful.

PI’s business model has been proven a success with another of its investee companies – Visus Therapeutics™ – raising $US36 ($A47) million in Series A financing.

Visus Therapeutics, a company backed by Planet Innovation, has started a clinical development program for a novel eye drop designed to restore the loss of near vision associated with aging.

Atmo Biosciences has been awarded a $620,000 Australian Government grant through the BioMedTech Horizons (BMTH) program.

Journalist Virginia Trioli spoke to Planet Innovation co-CEO and co-founder Stuart Elliott live on ABC Radio about the challenges the company has faced and the successes we have enjoyed.

From training your team to empowering your customers, here are six reasons why you should consider including an online training package in your product launch strategy.

Atmo Biosciences, a Planet Innovation early stage venture, has signed a licensing deal with RMIT University to secure the exclusive worldwide rights to a ground-breaking ingestible gas-sensing capsule.

An RMIT University researcher working with PI on technology that can test patients for bleeding or clotting disorders has been awarded more than $650,000 in NHMRC funding.

“This is a business that is smart, it’s innovative, it’s passionate, and it is breaking new ground. From day dot it was breaking into global markets. It continues to invest in itself and it continues to invest in its people.” – Australian Federal Treasurer, Scott Morrison.

Last week, at the Smart Home Marketplace at CES 2017, Comcast announced a partnership with Xfinity Home and Zen Ecosystems (a PI venture), the manufacturer of a new simple, beautiful and connected thermostat that is fully integrated with the Xfinity Home ecosystem and part of its family of core devices.

Zen Thermostat, a PI venture, has been selected by Telstra to be sold as part of its soon to be released Smart Home Platform.

Pharmaceutical giant Merck Serono has signed an exclusive deal securing global marketing and commercialization rights to Genea Biomedx’s range of IVF products including Gavi and Geri, which were designed by Genea with development partner, Planet Innovation.

Zen is a smart thermostat launched by Planet Innovation with a successful crowd funding campaign.

In my experience, there are common themes that link the failure of new products, and I am often asked by anxious entrepreneurs for my top tips on preventing their products from becoming landfill and, by corollary, how they can make their products successful.

The product development journey can be exciting but harrowing for even the most experienced company let alone the first time innovator. Here are a six principles that successful companies follow.

Despite 30 years of IVF practice the process of freezing human embryos, known as vitrification, has remained extremely manual and susceptible to errors and inconsistencies by embryologists. In 2009, Genea Biomedx teamed up with Planet Innovation to solve this challenge by automating IVF vitrification and finally making the process consistent and standardised for labs around the world.

PI’s innovation team developed an inexpensive in home energy display that not only allows you to understand and reduce your energy usage, it also allows you to browse every available energy plan on the market.