When designers work with manufacturing experts from the start, their clients are the winners. Why? Costs fall, profits grow and products have a better chance of success.
Planet Innovation’s design team won two awards at the 60th Annual Good Design Awards for their work with Cycliq on its Fly CE products and with Dermapenworld on the Dermapen 4 medical product.
Planet Innovation clients pick up four trophies and Best Overall Product Design at the Good Design Awards.
Companies that think in terms of a ‘product ecosystem’ will trounce rivals that come to the market with a more myopic view of success, says Francois Nguyen, principal designer at Frog, a global product strategy and design firm that has become internationally recognised for its innovation.
What makes a product great? Iconic? Whatever the quality, the decision is made, neither by the team that created it nor the marketer who sold it, but by the people who use it. So that is where we start when we design a new product – with people. And that design must be more than skin deep.