News, stories and opinions for the business innovators of the world.

Voice-of-Customer.

Developing new products is a costly exercise and the path is often unclear. That’s why you need to be sure you’re building the right product for the right market, before you start designing. At PI, we have developed a five-stage program to help you achieve product-market fit and give your product the best chance of commercial success.

Sue DafniasVice President, Market Development & Strategy
Sue Dafnias

Why unique technology is overrated in innovation

When it comes to innovation, I believe that ‘uniqueness’ is misunderstood and often overrated. Let me explain why.

Two ways every CEO can increase innovation

As CEO of a company that is challenged every day to deliver innovative solutions, I see two main areas where every CEO can help increase their company’s level of innovation.

6 principles that deliver commercially successful products

The product development journey can be exciting but harrowing for even the most experienced company let alone the first time innovator. Here are a six principles that successful companies follow.

How Genea changed the world of IVF through automation

Despite 30 years of IVF practice the process of freezing human embryos, known as vitrification, has remained extremely manual and susceptible to errors and inconsistencies by embryologists. In 2009, Genea Biomedx teamed up with Planet Innovation to solve this challenge by automating IVF vitrification and finally making the process consistent and standardised for labs around the world.

Demystifying Voice-of-Customer research for regulated products

Good voice-of-customer (VoC) research requires you to be part detective and part psychologist. You are trying to solve a puzzle through questions and observations that will help you determine your product direction, your regulatory strategy and your commercialization path. And it’s not a simple puzzle to solve.

The secret behind the consumable ‘pod’ that pioneered IVF automation

PI Executive Director Eduardo Vom reveals the details to the microfluidic pod that was developed for the Gavi instrument to enable automated IVF vitrification for the first time in the world.