News, stories & opinions for the world’s healthtech innovators.

Clinician advisors: The who, why, how and when of a successful partnership

The role of a clinician advisor in your organization can be determined by clarifying some fundamental questions. Why do you want a clinician advisor? What do you need them to do? Is there an actual clinical need for your product or service; or are you just seeking clinical validation?

The 4 key principles of a smart regulatory strategy for medical devices

When it comes to commercializing medical devices and products, having a regulatory strategy in place is more than just a tick-box exercise focused on compliance.

PI Commercial established to help clients commercialize regulated healthcare products and build strong businesses

Planet Innovation has launched a commercial services unit, PI Commercial, to provide our clients with business guidance and expertise from idea through to product launch.

Stuart Elliott’s 3 Laws of Commercialization

Inventing a great product is pointless if nobody buys it. In my years in the medtech industry, I’ve discovered there are three fundamental laws of commercialization that you need to consider early in the product development process if you are to be successful.

Stop your product failing by starting with a Product-Market Fit program

American Chamber of Commerce asks PI for the secrets of how to build an innovative company

Speaking at an American Chamber of Commerce event, our Co-CEO and Co-founder Stuart Elliott offered insight into three fundamentals that organizations need to get right if they are serious about innovation.

Two ways every CEO can increase innovation

As CEO of a company that is challenged every day to deliver innovative solutions, I see two main areas where every CEO can help increase their company’s level of innovation.

Why products fail

In my experience, there are common themes that link the failure of new products, and I am often asked by anxious entrepreneurs for my top tips on preventing their products from becoming landfill and, by corollary, how they can make their products successful.

6 principles that deliver commercially successful products

The product development journey can be exciting but harrowing for even the most experienced company let alone the first time innovator. Here are a six principles that successful companies follow.

Demystifying Voice-of-Customer research for regulated products

Good voice-of-customer (VoC) research requires you to be part detective and part psychologist. You are trying to solve a puzzle through questions and observations that will help you determine your product direction, your regulatory strategy and your commercialization path. And it’s not a simple puzzle to solve.