This site uses cookies to provide you with a more responsive and personalized service. By using this site you agree to our use of cookies. Please read our cookie policy for more information on the cookies we use and how to delete or block them.

Ok, Got It
News, stories and opinions for the business innovators of the world.

World first imaging incubator uses unconventional approach to monitor embryos

Roger LangsdonMarketing Director

Genea Biomedx has created an incubation instrument with time lapse photography, which allows scientists and potential parents to watch their embryos grow in their first crucial few days.

There are over 1.5 million IVF cycles a year helping people fulfill their dream of having a family. One of the challenges of IVF is the need for embryologists to remove embryos from the incubator to review them under the microscope, taking them out of the ideal growth conditions for short periods of time.

Genea Biomedx asked the simple question: What if we could integrate a low-cost imaging solution within the incubator itself, thereby eliminating the need to remove the embryo from its safe environment for grading? The answer to this challenge would not lie in conventional IVF technology.

Working with Planet Innovation, Genea Biomedx bucked the market trend of developing a bigger, more expensive microscope. Instead, it looked beyond the medical industry and discovered a low cost imaging system that could achieve an image quality suitable for embryologists to assess key embryo features.

The imaging incubator, known as Geri, is different to other incubators on the market in that it combines a low-cost multi-camera imaging system with individually controlled multi-patient incubator chambers. This means that embryologist can assess an embryo’s development by observing high-quality time-lapse images while the embryo remains safely contained within the regulated environment of an embryonic incubator. All this was made possible through the unorthodox approach of integrating high quality camera technology from non-medical industries.


Update: National broadcaster, 7 News, reported on the story here.

SHARE THIS ARTICLE:
Roger Langsdon Marketing Director
Roger Langsdon

Roger is the Marketing Director at Planet Innovation and a specialist marketing and communications professional with a focus on growing an organization’s reputation and revenue through strategic marketing and high-impact communications.

Roger Langsdon

Related Articles.

PI wins Best Workplace Flexibility Program Award

News

Planet Innovation’s flexible work offering has been recognized at the 2022 Australian HR Awards, with the company taking home the Best Workplace Flexibility Program Award.

PI’s NeoSync™ connectivity solution wins Good Design Award

Digital

PI’s Digital team picked up a prestigious Good Design Award Winner Accolade in the Digital Design category at the 2022 Australian Good Design Awards, for its NeoSync: Transforming Point-of-Care Testing connectivity solution.

Clinician advisors: The who, why, how and when of a successful partnership

Commercialization

The role of a clinician advisor in your organization can be determined by clarifying some fundamental questions. Why do you want a clinician advisor? What do you need them to do? Is there an actual clinical need for your product or service; or are you just seeking clinical validation?

The 4 key principles of a smart regulatory strategy for medical devices

Commercialization

When it comes to commercializing medical devices and products, having a regulatory strategy in place is more than just a tick-box exercise focused on compliance.

News

PI wins Best Workplace Flexibility Program Award

Planet Innovation’s flexible work offering has been recognized at the 2022 Australian HR Awards, with the company taking home the Best Workplace Flexibility Program Award.