Crafting intuitive, beautiful, award-winning products that differentiate you from your competitors.

We define a product’s physical form, features and finish from sketch through to production. We are healthcare product specialists, with a deep understanding of the regulatory standards for medical products. Our team is experienced in designing everything from wearable devices, through consumables, handheld, and benchtop devices, to large scale, complex laboratory instruments.

We take a user-centric and market-focused approach, ensuring that your products don’t just look amazing, but are user-friendly, practical and cost-effective. PI brings a holistic approach to industrial design, user interface design, multimedia design, human factors and usability engineering to bring harmony throughout your customer journey. As an end-to-end design and manufacturing company, we work closely with engineering teams every step of the way to help you make the best technical and commercial decisions for your product.

User Centric

Ensuring that the product expectations are aligned with the users’ needs


Supporting the product from concept through to manufacturing transfer


The nexus of engineering, commercial, marketing and your customers

Medical Focus

Specialized understanding of the design nuances in the medical industry

Discovery & Strategy

The industrial design team leverage design thinking frameworks to help align internal stakeholders on how the physical attributes of a new device will support the user, business, and market needs. We also work in harmony with other elements of the product service system to ensure a fully integrated approach to your product and service. Structured co-design sessions allow us to clearly define problems and rapidly generate a wide variety of potential solutions.

Concept Exploration and Refinement

We work with you to explore a range of forms, with a focus on primary user interactions, brand alignment and market positioning. Embracing new design trends and leveraging new techniques is balanced with achieving a timeless design aesthetic appropriate for products with longer lifecycles, such as medical devices. Traditional sketching is supported by photorealistic renders, animations and in some cases Virtual Reality to help visualize how the final product will look and work in harmony with the user interface, consumables, and hardware touch points.

Prototyping and User Engagement

We speak with and observe target users in their environments at key points throughout development to ensure acceptance prior to committing engineering development cost. We create rapid sketch models, 3D prints and higher fidelity prototypes at 1:1 scale to assess ergonomics, product weight, footprint, handle fit, screen angles and general fit. This process is underpinned by Human Factors and Usability Engineering best practice in accordance with IEC 62366-1:2015 to ensure successful regulatory approval where necessary.

Design for Excellence (DFX)

Even at the early stages of concept generation we consider the most appropriate materials and manufacturing processes to meet the required quality, cost-of-goods and development timelines. The industrial designers work side-by-side with mechanical, electronics, manufacturing, and commercial teams to ensure the designs are feasible without compromising on design intent. Effective Colors, Materials and Finish (CMF) elevate how people perceive the quality of the product and overall brand.

Design for Excellence

Holistic Approach

The usability, customer experience and on-market success of contemporary products is achieved through sensitive consideration of all aspects of the ecosystem. For example, the insertion of a consumable may be triggered by an LED, guided by animations on a user interface and monitored via a cloud connected service dashboard. PI brings a holistic approach to industrial design, user interface design, multimedia design, human factors and usability engineering to bring harmony throughout your customer journey.

Related Capabilities

Our UI/UX team is experienced in designing user interfaces for a range of applications including device embedded screens, mobile and web apps, and wearables.

Our Human Factors & Usability Engineering team humanizes medical technologies through qualified and expert understanding of people their behaviours and their limitations. We guide design direction – providing insights, backed up by data, on how your system will be used, perform and be safe.

PI’s BRIGHT process is our innovation framework that underpins all of our product development and commercialization activities.