Branding & Product Marketing
From pitch to product and everything in between, our marketing and multimedia experts craft assets to showcase your offering in the best possible light.
Designing a great product isn’t always enough to guarantee commercial success. You also need to reach your audience and impress them with strong marketing. Whether you are trying to attract clients, investors, partners or new talent, Planet Innovation can help you develop a professional brand identity and all the necessary assets to support your company and product messaging across all channels.
Comprehensive
Develop a suite of cohesive and compelling branded assets to maximise your credibility.
Compelling
Make a splash in the market with high fidelity, professionally produced marketing assets.
Collaborative
We work with you to gain a deep understanding of the needs of your business and customer base.
Customized
Whether you’re a startup or an established company, we can help elevate your product offering.
Brand Identity
PI can provide you with a professional brand identity that ensures a memorable, premium and consistent experience across all your touch points. We help you develop a name, logo and style guide as required and will conduct the necessary research and brand strategy development to inform the creation of the brand identity.
- Identity and style generation.
- Creation of marketing collateral including website, investor packs, brochures, press releases, business cards and more.
Product Renders
Photorealistic renders elevate the perceived quality of your product and brand, and help visualise colour, material and finish (CMF).
- Visualise product aesthetics
- Reinforce brand identity
- Flexible assets suitable for web or print
2D & 3D Product Animations
Generate interest and intrigue by showcasing your product and company. Communicate brand messaging or describe your product in detail to educate and inform the audience of key features, benefits and value proposition. Suitable for web, social media, trade events and investor presentations.
- Deliver a compelling narrative to sell product benefits and impact
- Convey complex technical messaging in an accessible manner
- Stylised 2D graphics, realistic 3D animated renders, filmed footage or a combination thereof
Pitch Support
Producing a winning pitch deck is more than just creating impressive visuals – it involves building a complete, concise and compelling story about your product and business. Pitches can vary from a short, 10 slide deck to a more comprehensive version. Presentations can be tailored for investors, clients, partners, etc.
- Develop a complete, compelling and commercial story about your business
- Support the narrative with evidence
- Finished with professional branded elements, imagery and graphics
Videos: Promotional, Instructional, Testimonial
Filmed on location or in the PI offices, we can provide a range of video solutions to impress, educate and empower.
- Impress prospective clients, partners or investors
- Deliver compelling messages from real customers or key opinion leaders
- Reduce training overheads and service calls
Website Development
A foundational element of your brand presence that should communicate a complete and compelling story about your product and business.
- Interactive and responsive web design
- WordPress integration for simple and intuitive backend updates
- Domain registration, hosting and search engine optimisation (SEO)
- Social media integration
Printed Collateral
Printed flyers, postcards, sell sheets or brochureware provide a low-cost take-away reference. These can be developed as a single asset or part of a cohesive suite of branded collateral. Printed or digital brochures are valuable assets to provide to clients and partners, and also help you distill your core message to a single page. PI works with you to consolidate and prioritize your messaging for maximum impact, and support written content with powerful visual assets.
Augmented & Virtual Reality
An immersive and memorable experience where potential customers can explore and interact with a realistic 3D representation of your product. Communicate key selling points through an interactive game-like experience.
- Project a virtual product into real 3D space
- Portable side-by-side sales tool
- Attention-grabber at trade events
eLearning
To help ensure your product is used correctly, safely, and consistently, PI can create custom online training programs. These eLearning solutions are a fast and cost-effective way to deliver training to people across different locations.
Give your sales team, service staff, customers, and healthcare professionals the knowledge they need through engaging, interactive online courses that use video, graphics, and other media. With a Learning Management System (LMS), you can easily manage training remotely, track who has completed it, monitor assessment results, and issue certifications.
Related Capabilities
Our UI/UX team is experienced in designing user interfaces for a range of applications including device embedded screens, mobile and web apps, and wearables.
Our Human Factors & Usability Engineering team humanizes medical technologies through qualified and expert understanding of people their behaviours and their limitations. We guide design direction – providing insights, backed up by data, on how your system will be used, perform and be safe.
PI’s BRIGHT process is our innovation framework that underpins all of our product development and commercialization activities.