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Strategic Innovation

The greatest opportunity for innovation exists before the product development process even begins.

Our Strategic Innovation stage is designed to prove your core technology, verify the market need and establish the product concept before you move on to the next stages of product development and commercialization.

When you first discover your core technology there is often a sense of urgency to quickly move on and develop an instrument or device. Our Strategic Innovation phase plays a key role in eliminating your risk and proving a critical ‘go’ or ‘no go’ for your product, based on both the technical and market challenges.

There is a high level of collaboration around design-led thinking which delivers proof-of-principle test beds and feasibility prototypes. The feasibility prototypes are developed to prove the product and process concepts with the long term vision of transferring the product to manufacture and commercialization.

Strategic Innovation also identifies where existing technologies, or off-the-shelf modules, can be used to cut development effort, minimise risk, accelerate time-to-market and avoid reinventing the wheel. Our team is always staying abreast of emerging technologies and strive to apply these in new ways where they help you leap frog your competitors.

These early steps of Strategic Innovation help establish the product requirements, eliminate risk and set up the rest of the journey for success.

Stage 1

Strategic Innovation

  • 1Assess the business opportunity.
  • 2Understand end customer needs.
  • 3Clarify the concept.
  • 4Assess feasibility.
  • 5Define the product or process.
  • 1Market research, explore market opportunity, obtain voice of customer.
  • 2Immersion, observe the environment, existing options and natural behaviour.
  • 3Ideation, facilitated brainstorming, generate ideas.
  • 4Harvest the strongest concepts based on key factors.
  • 5Develop and test preferred product or service concept.
  • 1Business proposal.
  • 2Customer needs.
  • 3Proof-of-principle test beds and feasibility prototypes.
  • 4Trade-off matrix that rates preferred design concepts.
  • 5Project schedule and milestones.
  • 6Design goals.
  • 7Risk watchlist.

Next: Advanced Product Development