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Holistic commercial approach

Our PI Commercial team includes experts across all aspects of product commercialization. We help start-ups and established companies investigate the market fit of new technologies; develop business strategies and then follow through with actionable plans covering IP, regulatory, clinical development, marketing and product launch.

Regulated health experts

Every member of the team brings deep healthcare experience, allowing us to provide specialist and tailored support in developing commercial strategies for regulated products. From capital raising, to commercial launch, we help you navigate the complex process of commercializing a regulated healthcare product.

Early-stage workshops

The first step towards establishing a commercial strategy is often an early-stage workshop. These workshops may cover market exploration, MVP definition, design readiness, business model design or manufacturing strategy. When tackling difficult problems PI employs its BRIGHT™ innovation process to guide the workshop.


Business Strategy & Advice
Product-Market Fit
Intellectual Property Insights
Regulatory Strategy & Advice
Clinical Development
Branding & Product Marketing
Business Strategy & Advice

We’ll help you develop business strategies and materials to support capital raising or grant submissions. We can also advise on the most appropriate business model and path to market, so you can build a commercially successful business.

Product-Market Fit (PMF)

Our PMF program thoroughly investigates the market fit and customer needs to recommend the best product solution. This helps focus your product development path and increases the likelihood of your product being a commercial success.

Learn more about our Product-Market Fit program

Intellectual Property (IP) Insights

IP insights bridge the gap between traditional IP services and the commercial world to provide initial support to develop or enhance your IP Strategy and align it with your business goals.

Regulatory Strategy & Advice

We’ll work with you to develop a regulatory strategy to streamline product development, regulatory approval and market entry. This includes identifying the best path to market and aligning marketing claims, product design, and verification and validation activities.

Clinical Development

We’ll help you arrange clinical trials for regulatory approval, and to determine the safety and efficacy of a solution. We’ll work with you to develop the protocols needed to gain ethics approval, and can also provide support with finding study sites.

Branding & Product Marketing

Our team of marketing experts can help you develop strong brand positioning and identity. We can work with you to develop key marketing, user and training materials to proactively prepare for product launch and post-launch support.