Sue Dafinas

Sue Dafnias

Sue is Vice President, Market Development & Strategy at Planet Innovation, specializing in Product-Market Fit. She is a market development leader with over 20 years’ experience in strategy, sales, marketing and product commercialization, from product creation to sales and marketing execution.

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News, stories and opinions for the business innovators of the world.

Stop your product failing by starting with a Product-Market Fit program


Developing new products is a costly exercise and the path is often unclear. That’s why you need to be sure you’re building the right product for the right market, before you start designing. At PI, we have developed a five-stage program to help you achieve product-market fit and give your product the best chance of commercial success.

Sue DafniasVice President, Market Development & Strategy
Sue Dafinas