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As VP of Strategic Design, Ben operates at the intersection of design, technology and business, working with clients to understand their business requirements in the broader context of their market and product strategy. He has over 20 years’ experience designing consumer and medical products with a primary focus on delivering an exceptional user experience.
As demand for diagnostic and point-of-care (POC) testing grows, new products are coming to life faster than ever. Ben Druce, VP Strategic Design, shares insights from an expert panel discussion he hosted at the MD&M and BIOMEDigital event.
Over the past nine months, I’ve run multiple innovation workshops for clients entirely online. Here are some tips to ensure your virtual workshop is as engaging and productive as an in-person workshop.
Planet Innovation clients pick up four trophies and Best Overall Product Design at the Good Design Awards.
Companies that think in terms of a ‘product ecosystem’ will trounce rivals that come to the market with a more myopic view of success, says Francois Nguyen, principal designer at Frog, a global product strategy and design firm that has become internationally recognised for its innovation.
What makes a product great? Iconic? Whatever the quality, the decision is made, neither by the team that created it nor the marketer who sold it, but by the people who use it. So that is where we start when we design a new product – with people. And that design must be more than skin deep.