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Ben Druce

As VP of Strategic Design, Ben operates at the intersection of design, technology and business, working with clients to understand their business requirements in the broader context of their market and product strategy. He has over 17 years’ experience designing consumer and medical products with a primary focus on delivering an exceptional user experience.

  • Published: 5 posts
News, stories and opinions for the business innovators of the world.

COVID has lit a fire under diagnostic testing – here is what point-of-care companies must do to step up in time

Diagnostics

As demand for diagnostic and point-of-care (POC) testing grows, new products are coming to life faster than ever. Ben Druce, VP Strategic Design, shares insights from an expert panel discussion he hosted at the MD&M and BIOMEDigital event.

Ben DruceVice President, Strategic Design

How a virtual innovation workshop can be better than in-person

Design

Over the past nine months, I’ve run multiple innovation workshops for clients entirely online. Here are some tips to ensure your virtual workshop is as engaging and productive as an in-person workshop.

Ben DruceVice President, Strategic Design

Planet Innovation recognized for world leading product design

News

Planet Innovation clients pick up four trophies and Best Overall Product Design at the Good Design Awards.

Ben DruceVice President, Strategic Design

Are you designing a Product Ecosystem that engages the heart and mind?

Design

Companies that think in terms of a ‘product ecosystem’ will trounce rivals that come to the market with a more myopic view of success, says Francois Nguyen, principal designer at Frog, a global product strategy and design firm that has become internationally recognised for its innovation.

Ben DruceVice President, Strategic Design

Design is more than skin deep

Design

What makes a product great? Iconic? Whatever the quality, the decision is made, neither by the team that created it nor the marketer who sold it, but by the people who use  it. So that is where we start when we design a new product – with people. And that design must be more than skin deep.

Ben DruceVice President, Strategic Design