Product-market fit means having a great product that is valued and meets the needs of a growing and sizable market. Considering product-market fit early de-risks your product development program and increases the likelihood of your product being a commercial success.
To help set you on the path to achieving product-market fit (PMF), PI has assembled a specialist team and developed a PMF program to thoroughly investigate the market and customer needs and recommend the best product solution, before you start designing.