News, stories and opinions for the business innovators of the world.

Product-Market Fit.

Developing new products is a costly exercise and the path is often unclear. That’s why you need to be sure you’re building the right product for the right market, before you start designing. At PI, we have developed a five-stage program to help you achieve product-market fit and give your product the best chance of commercial success.

Sue DafniasVice President, Market Development & Strategy
Sue Dafnias

American Chamber of Commerce asks PI for the secrets of how to build an innovative company

Speaking at an American Chamber of Commerce event, our Co-CEO and Co-founder Stuart Elliott offered insight into three fundamentals that organizations need to get right if they are serious about innovation.

Two ways every CEO can increase innovation

As CEO of a company that is challenged every day to deliver innovative solutions, I see two main areas where every CEO can help increase their company’s level of innovation.

4 reasons new products fail

In my experience, there are common themes that link the failure of new products, and I am often asked by anxious entrepreneurs for my top tips on preventing their products from becoming landfill and, by corollary, how they can make their products successful.

6 principles that deliver commercially successful products

The product development journey can be exciting but harrowing for even the most experienced company let alone the first time innovator. Here are a six principles that successful companies follow.

Demystifying Voice-of-Customer research for regulated products

Good voice-of-customer (VoC) research requires you to be part detective and part psychologist. You are trying to solve a puzzle through questions and observations that will help you determine your product direction, your regulatory strategy and your commercialization path. And it’s not a simple puzzle to solve.