The BRIGHT Process

PI’s Bright Process provides the framework of our developments in innovation. working through each of the steps focuses the problem being worked on, and ensures the result is what the end user needs.

Brief

Define the right problem to solve. 5 Why’s.

Research

Inform the problem solving process. What exists?

Immersion

Empathise with the user. Observe, interview, walk in the shoes. Discover insight.

Generate

Explore a wide solution space. Many established tools, eg, brainstorming.

Harvest

Score and weight based on a selection criteria.

Top Ideas

Select and present strongest concepts.